16 August 2020 Campaign Insights Online

Spring into action and grow your business

Retail Capital

Spring is not just a time to organise your office or take stock of your inventory, it’s also the perfect time to realign and make sure that your business is financially ready for the high season. Taking the time to reflect on the progress you’ve made this year goes a long way in setting your focus on what is important in preparation for the next financial period.

Here are our top tips to spring clean your business and make the most of the new season:

  1. Update your website.

87% of consumers consult the internet before considering a purchase and it is critical to ensure that your online profile reflect the true vision of your business and what sets you apart from the competition.  Ensure that your website is up to date with your latest product offerings and is easy to navigate.

  1. Increase your social media presence

As the time arrives for festive shopping, many consumers will take to social media to find ideas and inspiration for gifts.  As part of the festivities, expenditure is expected to increase and it is important that your brand has a presence and daily digital feeds.

  1. Get the junk out the trunk

If you’re running the day to day operations of your business, chances are you don’t have time to sit down and go through every single email that comes into your inbox. Emails that go unread can fill your inbox and easily be the reason you may fail to respond to an important message. Most mail service providers offer an automated clean-up which uses tools including searches, labels and filters. Read more about Microsoft mailbox cleanup here.

  1. Stock up and buy in Bulk

After a low season you might feel the pressure to hold back until you see an uptake in daily turnover.  Get ahead of the game by obtaining the necessary funding to provide you with the cash flow needed to make large purchases.  Most suppliers offer discounts (generally around 5%) for bulk purchasing which can save you a lot of costs, in turn giving you a longer trading period and keeping you geared up for the peak season.

All the best in preparation for the festive season.

Call us on 0861 17 17 17 or www.retailcapital.co.za to find out how we can provide you with working capital for your business.

 

 

 

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