We partner through various sponsorships in sports, education and events to create awareness through growing and shaping the future of the youth in South Africa. Retail Capital believe in people who believe in themselves.


Partner: JAG Foundation

Every1Counts seeks to encourage businesses, athletes, celebrities, communities, schools, business men and women, and the public at large to make one donation to help the JAG Foundation develop the largest youth sports development programme in South Africa.

SA Longboard Champs

Partner: Western Cape Longboarding Association

Date: 26 April - 1 May 2019

Location: Cape St Francis

In April 2018 Retail Capital got involved as a sponsor of the South African Longboarding Championships where we support the revival of the Longboard and the community that surfs for protecting the ocean. By donating wetsuits, surfboards and ‘thrive packs’ to the local community, we also give children something to believe in and access to the resources to do so. We give dreams the wings to become visions.

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DBX Mountain Bike Challenge

Partner: Darling Brew

Date: 25 May 2019

Location: Darling

Retail Capital joined forces with Darling Brew to bring you the DBX Mountain Bike Challenge since 2018. With rides for super endurance cyclists to short rides for youngsters, there is something for everyone. During the 2018 race, we had 5 of the JAG Foundation Young Riders team take part as we believe that they can become the Nicholas Dlamini’s (JAG foundation alumni, currently cycling for the Dimension Data team) of tomorrow.

SOX Trail Run

Partner: Tri-Sport

Date: 9 - 11 August 2019

Location: Wilderness

Retail Capital is the proud sponsor of the SOX Trail Run Series that takes part in Wilderness in August each year. With mountain, forest and beach runs, this is known as the most Diverse 3-day trail run in South Africa. With routes to suit every fitness level SOX has become the must-do race for every runner. The race demands determination, commitment and grit and by supporting this event, we share the vision of each runner on and off the trail.

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Retail Capital Langa Running Club

Partner: Langa Running Club

Location: Langa

As sponsor of the Retail Capital Langa Running Club, we coach and train runners as well as provide young athletes in Langa with the space to grow their love of running. As part of the Western Province Athletics Association, our runners get the opportunity to take part in calendar events and are inspiring others to join in.

JAG Foundation

Partner: JAG Foundation

We believe that dreams become visions and support value based programmes that target children’s degraded belief system of themselves, their community, their lives, and future. In creating safe, caring and trusting environments we would like to create the opportunity for a brighter future.

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