As a business owner, Black Friday can seem daunting, time consuming and highly competitive but we see it as a unique opportunity for you to woo new customers and keep current ones loyal. We know that times are tough and that every margin is already cut to the bone. But…

At Retail Capital we believe that every business can score big by playing smart. With marketing and hashtags taken care of, here are some tips to consider:

01 / Buy in bulk, securing lower cost stock for Black Friday, the Festive Season and even the first few months of 2020

02 / Buying stock in bulk can also provide more room for special deals and better pricing

03 / Make sure your digital channels are primed for an increase in traffic. 60% of global purchasing takes place online as people are trying to avoid stampedes and buyers remorse when stocks just don’t last

04 / Make the in-store shopping experience as pleasant and convenient as possible. Shoppers will be particularly time sensitive on this day

05 / Offer a personal touch to outshine the competition. Knowing your customer gives you a competitive edge and can provide you with the insight you need to outplay the giants

06 / Make sure any logistics partners can manage the increase in demand and make sure to get your order in before suppliers run out

 

Since 2011, we have provided businesses with innovative, flexible and convenient alternatives to traditional business loans. Business owners still identify access to working capital as the single biggest challenge that they are faced with. Being responsible for 50% of the country’s GDP and contributing to over 65% of employment, we are devoted to partnering with small to medium-sized businesses to grow the South African economy. This is where we can help and we are proud to have partnered with more than 22,000 SMEs in providing funding of more than R3bn to date. Start growing your business with Business Funding and Asset Finance today. Get in touch to learn more.